Meet Pure: The Sex-Positive Dating App That Lets Women Set Their Own Rules

I had no sex education whatsoever at school and I think that was a real shame in terms of owning yourself and your pleasure

In celebration of its new premium subscription service for women-identifying-only individuals, dating app Pure has unveiled its Pure Queen campaign – a short film empowering users to take charge of their dating online and IRL.

Long predating Hinge’s rose jail, Tinder’s janky algorithm, and Grindr dick pics, horny people everywhere had personal ads – aka self-written adverts posted in the newspaper where people would list out who they are, what type of romance they desire, and how to contact them. “Dominant whip bitch. Heavy into leather, wants to hear from all into [BDSM],” read a personal from 1981. Continue reading →