Additionally, as a dating startup, you paigns, influencers, and social media to grab the attention of potential users

Once you have identified the target demographic and their main dating motivation, you can start thinking about where and how you can reach them online (and not only).

If you googled marketing instruments for website promotion, you definitely came across Search engine optimization (SEO), Pay-per-click (PPC) advertising and Social Media Marketing (SMM). These are the basic digital instruments that have become so vast and complex that they require deep knowledge and experience to be successfully implemented.

But before you choose which channels you will spend your money on, let’s dive into what they all mean, how they work, and what you can expect from each of them. Continue reading →